October 21, 2021, 11:00 AM
Publishing lead magnets
Building your mailing list is one of the most important aspects of growing your author platform. However, readers are only willing to give away their email addresses for things they value.
In this interview, Tara R. Alemany and Paige Velasquez Budde discuss what makes a good lead magnet (or opt-in offer) and how to create engagement with new subscribers.
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