Understanding the marketing power of comp titles

"What are your comps?" This question often stops writers cold. Many writers are stumped, unaware of the nuances good comps can bring to your marketing plan, and bewildered by the choices they are not sure they should make. Understanding how comparative titles help establish your mission and position in your genre is key.

In this session, Tara R. Alemany and Pam Sheppard will illuminate the real energy of comps to define your audience, assemble your keywords, construct a persuasive description, and help create a robust presence in a chaotic marketplace. The real value is in the shift from a writer orchestrating a 70,000-word storyline to someone who can deliver their book in 150 words or less, distilled into a Hook, a Logline, and a Description, all sourced in solid comp research.